This is an iconic product line in the toy industry. Founded in 1995 it has accumulated $930 million in less than 30 years
More than 100 million pieces or variations of this product have been distributed for the past 27 years. The business exceeded $5 million in the first year and today exceeds $57 million.
This product is licensed and combined with the Pop-Up/EZ Twist technology to build a character-driven play tent for children. This product alone generates $50 million every year for Playhut.
The Playhut product line originated from non graphic, non licensed characters but primary color fabric and steel loops. Constructed multiple products to build up the specialty market in the US during the mid 90’s. One of the products, called mega house, has been a flagship for the Playhut product line. It generated $5 million a year alone. It continued to perform for the next consecutive 7 years.
Auto Sun Shades & Screen Shades
Brian Zheng’s first invention has generated more than $510 million since 1989.
The sales revenue exceeded $11 million in the first year for the Sun Shade. Even though there were many other competitors under the same licensing agreement, the total revenue exceeded more than $45 million in the first 3 years. Since its inception, the product has exceeded more than 1 billion units distributed all over the world.
Under Brian Zheng’s management and consulting, there are many companies selling this product under a licensing agreement. These companies have generated hundreds of millions of dollars over the years.
Brian Zheng created these sun shades that were built specifically for all automobiles. They were designed while he attended the College of Art Center and Design in Pasadena, California as a student going for his Master’s Degree in Industrial Design.
From selling in the swap meet at the Rose Bowl in Pasadena to mail-order catalogs such as Brookstone and Sharper Image, to Price Club, Costco, Walmart, Target, Pep Boys, Autozone, and many more stores.
It generated millions for him and was his first success. Brian Zheng turned his own idea into multi-millions.
This modification of the Sun Shades has been produced by more than 41 suppliers in the U.S. market and has generated more than 700 million pieces as well.
Promart became a very strong licensee of the item and grew their business to $35 million in under 7 years, utilizing the technology and the licensing agreement. Under Brian Zheng’s coaching and consulting, the owner of Promart built up a very reputable product line to help the company reach $35 million annually.
This is a mass-produced product around the world with the similar concept Brian Zheng used with the Pop-Up/EZ Twist technology for the sun shade and the children’s play tent and play structures to construct easy storage, collapsible hampers for the home. Brian Zheng has helped license to more than 11 companies in the U.S. to build this product and market in the mass and specialty market. It is sold in Walmart, Target, Walgreens to Bed, Bath and Beyond, JCPenney, Amazon, and many other stores.
This product helped one company grow from ground zero to $26 million since it’s licensing agreement in 2003.
In the first two years in business, Sport Pet LLC. reached $10 million in sales after engaging with our licensing agreement. Year three surpassed $15 million in sales and consecutively grew over the next six years in business. The product is sold in Petsmart, Target, Amazon and all over the country.
Utilizing the same technology developed for Brian Zheng’s Pop-Up and EZ Twist products, this line of collapsible tents for pets is another example of how Brian leverages technological advances into multiple vertical markets ensuring consistent revenues in all markets. Brian Zheng licensed this product to Sport Pet, LLC for manufacturing and distribution in U.S. markets.
60 million pieces have been shipped throughout the last 27 years in the U.S. alone.
This storage concept, utilizing Pop-Up/EZ Twist technology, generates no less than $30 million per year, even today. It is used from one of Brian’s licensees, Promart, LLC in California. In 2002, Promart approached Brian Zheng for assistance with a licensing agreement. There are 20 different variations in terms of design and merchandise of this product. Brian has coached and consulted 11 different companies to build and market around the strong product design, including specialty, online and mass markets.
This is the second most successful spring/summer product with EZ Twist technology and generates a minimum of $27 million every year.
This is the Pop-Up pool float for all members of the family. It utilizes the same Pop-Up/EZ Twist technology combined with proportional inflatable tube. Collapse and fold just like the Pop-Up Automotive Sun Shade. Produced by Brian’s licensee Swimway for the U.S. market.
The most convenient hunting tent on the market today, with it’s high price point, generates a high profit margin each year.
There are several licensees under Brian’s licensing agreement that produce and sell this product line in the U.S. market. It shares the same concept of Pop-Up/EZ Twist technology but with some proprietary graphic designs for better disguise while hunting.
Toy-to-Life Mobile Gaming
Invented by Brian Zheng, izooca blended the worlds of physical toys and mobile app games, leading the “Toy-to-Life” retail category.
izooca has the distinction of being the only patented “Toy-to-Life” gaming system dealing with the mobile gaming market with over 10 US patents. Working with both iPads and Android Tablets, izooca delivered an immersive and rich mobile gaming experience that could be played anywhere.
izooca was carried in every major big box retailer across the United States, as well as game stores and amazon.com.
Aside from being the only mobile Toy-to-Life gaming system, izooca had a large retail footprint, making it available to all walks of life all across the country. With over 100 playable characters and toys, izooca was a revolution to mobile gaming for kids.
Mobile App Games
Brian Zheng’s gaming platform had a wealth of playable games available on both Android and iOS, making them available to anyone with a tablet.
Using Unity, the izooca mobile games features immersive environments, clear 2D and 3D rendering, and a large amount of playable levels and characters. When combined with the izooca bridge, a child could snap a toy to their tablet and instantly be playing with that character.
Over 200 Patents
Brian Zheng owns more than 200 U.S and foreign patents that he has accumulated over the past 30 years, with his first being his iconic Pop Up Sun Shades. With his many years in business, he has developed and worked on many of these concepts to growing successes together and on their own.